There are pros and cons to supporting RSAs social media lead generation. Mattress retailers should weigh these carefully before ...

The mattress industry is a highly competitive one, and it's not easy to make products stand out from a sea of others. Bedhead Marketing is..

In business, the "Iron Triangle" dictates that the relationship between good, fast & cheap are linked and that you can always and only have

Blockchain is a digital ledger of transactions that creates a tamper-proof record of data and can be used to track the sourcing of...

NFC For Mattress Retailers: The Future of Shopping for Sleep Products? With the advent of near field communication (NFC), many industries..

The language used to sell mattresses is often confusing and misleading. This can make it difficult for consumers to compare products...

The fastest way to tank a product launch, get bad imagery. A picture is worth a thousand words, and when it comes to selling mattresses, tha

A brand is more than just a logo or product. It's the totality of the customer's experience with your company, from their first interactions

With so many bedding products on the market, it can be hard to make yours stand out. But don't worry, we're here to help! Here are a few tip

Marketing a mattress company can be a tricky proposition. You're selling a product that is expensive, personal, and not something that...

The mattress industry has a dirty secret: it often inaccurately describes products in order to make them sound better than they are. At Bedh

If you're in the business of selling bedding, then you know that social media can be a powerful tool to reach new customers and grow your bu

The bedding industry is evolving at an alarming rate, both in-store and online. In order to remain competitive, mattress companies must adop

Virtual Reality, or VR, is no longer just a figment of our imagination. It's a technology that's rapidly evolving and becoming more and more

Mattress photography may be too expensive, too time consuming and provide an incomplete picture of the product.

How to win e-commerce in the mattress industry

Carmax disrupted an established market for the resale of used cars in 1993 when they rolled out their "No Haggle Pricing" model. The...

Think about how much changes in a 5 year time frame in the mattress industry let alone almost a decade! Products, technology, materials, mes

AirBnB serves as a great case study for how to build a world-class product before focusing on scalability

The fight to swing the door has tested the lengths retailers will go to create compelling promotions.