top of page
Sales


Earth Day 2025: Balancing Sustainability and Comfort in the Mattress Industry
As Earth Day 2025 approaches, it’s essential to reflect on how industries can contribute to a sustainable future. This year, we turn the spotlight on the mattress industry, exploring how both manufacturers and consumers can participate in eco-friendly practices without compromising on comfort.

Brandon Bain
Apr 21, 20253 min read



Bedhead
Feb 26, 20250 min read


The Bedhead 2023 Winter Vegas Market Review
The 2023 Winter Market in Vegas was an absolute success for many showing this year and officially "back".

Brandon Bain
Feb 2, 20232 min read


Bedhead Team to Record Inside Track in Vegas
Brandon Bain (Founder/CEO) and Stephen Ferguson (Founder/President) of Bedhead Marketing have been selected to record an episode of Theraped

Brandon Bain
Dec 27, 20222 min read


HOW BLACK FRIDAY WENT FROM LOSS LEADER TO PROFIT LEADER
Black Friday has been the number one retail day for multiple decades in America, but it hasn’t always been that way for the mattress...

Brandon Bain
Nov 25, 20223 min read


HOW NOT TO OPTIMIZE YOUR WEBSITE FOR CONVERSION (and what to do instead)
There are a ton of silent costs and efforts required to winning with an e-commerce channel. Competition & access to advanced tools have...

Brandon Bain
Nov 18, 20224 min read


When Bedding Manufacturers Sell D2C?
There are pros and cons to both approaches. Selling directly to clients gives manufacturers more control over their product, but it also lim

Brandon Bain
Oct 20, 20223 min read


Should Mattress Retailers Support RSAs in Social Media Lead Gen? Pros, Cons & Best Practices
There are pros and cons to supporting RSAs social media lead generation. Mattress retailers should weigh these carefully before ...

Brandon Bain
Oct 10, 20223 min read


The Mattress Industry's New Hybrid...Image
The mattress industry is a highly competitive one, and it's not easy to make products stand out from a sea of others. Bedhead Marketing is..

Brandon Bain
Oct 8, 20222 min read


Blockchain for the Mattress Industry: A Beginner's Guide
Blockchain is a digital ledger of transactions that creates a tamper-proof record of data and can be used to track the sourcing of...

Brandon Bain
Oct 2, 20224 min read


NFC For Mattress Retailers: The Future of Shopping for Sleep Products?
NFC For Mattress Retailers: The Future of Shopping for Sleep Products?
With the advent of near field communication (NFC), many industries..

Brandon Bain
Sep 25, 20225 min read


SHOPPING IN THE DARK: The Benefits of a More Transparent Mattress Industry
The language used to sell mattresses is often confusing and misleading. This can make it difficult for consumers to compare products...

Brandon Bain
Sep 24, 20226 min read


The Dirty Secret of the Bedding Industry
The mattress industry has a dirty secret: it often inaccurately describes products in order to make them sound better than they are. At Bedh

Brandon Bain
Sep 9, 20224 min read


Top 5 Marketing Trends for the Bedding Industry
The bedding industry is evolving at an alarming rate, both in-store and online. In order to remain competitive, mattress companies must adop

Brandon Bain
Aug 31, 20223 min read


How Virtual Reality is Impacting the Bedding Industry
Virtual Reality, or VR, is no longer just a figment of our imagination. It's a technology that's rapidly evolving and becoming more and more

Brandon Bain
Aug 30, 20224 min read


There are only 3 Ways to Win E-Commerce. Do you know them?
How to win e-commerce in the mattress industry

Brandon Bain
Mar 11, 20222 min read


Building the Mattress Omni-channel: Pricing Model
Carmax disrupted an established market for the resale of used cars in 1993 when they rolled out their "No Haggle Pricing" model. The...

Brandon Bain
Feb 22, 20222 min read


Getting Buyers: The Simple Way
Think about how much changes in a 5 year time frame in the mattress industry let alone almost a decade! Products, technology, materials, mes

Brandon Bain
Feb 15, 20222 min read


How Scalability Interferes with Growth
AirBnB serves as a great case study for how to build a world-class product before focusing on scalability

Brandon Bain
Feb 11, 20221 min read
bottom of page