The Bedhead 2023 Winter Vegas Market Review
The 2023 Winter Market in Vegas was an absolute success for many showing this year and officially "back".
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FINALLY, A MARKETING COMPANY DEDICATED TO THE MATTRESS INDUSTRY
SERVICES
PRODUCT IMAGERY
- Dec 27, 2022
- 2 min
Bedhead Team to Record Inside Track in Vegas
Brandon Bain (Founder/CEO) and Stephen Ferguson (Founder/President) of Bedhead Marketing have been selected to record an episode of Theraped
- Nov 25, 2022
- 3 min
HOW BLACK FRIDAY WENT FROM LOSS LEADER TO PROFIT LEADER
Black Friday has been the number one retail day for multiple decades in America, but it hasn’t always been that way for the mattress...
- Nov 18, 2022
- 4 min
HOW NOT TO OPTIMIZE YOUR WEBSITE FOR CONVERSION (and what to do instead)
There are a ton of silent costs and efforts required to winning with an e-commerce channel. Competition & access to advanced tools have...
- Oct 20, 2022
- 3 min
When Bedding Manufacturers Sell D2C?
There are pros and cons to both approaches. Selling directly to clients gives manufacturers more control over their product, but it also lim
- Oct 10, 2022
- 3 min
Should Mattress Retailers Support RSAs in Social Media Lead Gen? Pros, Cons & Best Practices
There are pros and cons to supporting RSAs social media lead generation. Mattress retailers should weigh these carefully before ...
- Oct 8, 2022
- 2 min
The Mattress Industry's New Hybrid...Image
The mattress industry is a highly competitive one, and it's not easy to make products stand out from a sea of others. Bedhead Marketing is..
- Oct 2, 2022
- 4 min
Blockchain for the Mattress Industry: A Beginner's Guide
Blockchain is a digital ledger of transactions that creates a tamper-proof record of data and can be used to track the sourcing of...
- Sep 25, 2022
- 5 min
NFC For Mattress Retailers: The Future of Shopping for Sleep Products?
NFC For Mattress Retailers: The Future of Shopping for Sleep Products?
With the advent of near field communication (NFC), many industries..
- Sep 24, 2022
- 6 min
SHOPPING IN THE DARK: The Benefits of a More Transparent Mattress Industry
The language used to sell mattresses is often confusing and misleading. This can make it difficult for consumers to compare products...
- Sep 9, 2022
- 4 min
The Dirty Secret of the Bedding Industry
The mattress industry has a dirty secret: it often inaccurately describes products in order to make them sound better than they are. At Bedh
- Aug 31, 2022
- 3 min
Top 5 Marketing Trends for the Bedding Industry
The bedding industry is evolving at an alarming rate, both in-store and online. In order to remain competitive, mattress companies must adop
- Aug 30, 2022
- 4 min
How Virtual Reality is Impacting the Bedding Industry
Virtual Reality, or VR, is no longer just a figment of our imagination. It's a technology that's rapidly evolving and becoming more and more
- Mar 11, 2022
- 2 min
There are only 3 Ways to Win E-Commerce. Do you know them?
How to win e-commerce in the mattress industry
- Feb 22, 2022
- 1 min
Building the Mattress Omni-channel: Pricing Model
Carmax disrupted an established market for the resale of used cars in 1993 when they rolled out their "No Haggle Pricing" model. The...
- Feb 15, 2022
- 2 min
Getting Buyers: The Simple Way
Think about how much changes in a 5 year time frame in the mattress industry let alone almost a decade! Products, technology, materials, mes
- Feb 11, 2022
- 1 min
How Scalability Interferes with Growth
AirBnB serves as a great case study for how to build a world-class product before focusing on scalability
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