Win Vegas Summer Market!
Headed out to Vegas and ready to make the most of it? Check out the Bedhead Team's cheat codes!
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FINALLY, A MARKETING COMPANY DEDICATED TO THE MATTRESS INDUSTRY
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PRODUCT IMAGERY
- Feb 2
- 2 min
The Bedhead 2023 Winter Vegas Market Review
The 2023 Winter Market in Vegas was an absolute success for many showing this year and officially "back".
- Dec 27, 2022
- 2 min
Bedhead Team to Record Inside Track in Vegas
Brandon Bain (Founder/CEO) and Stephen Ferguson (Founder/President) of Bedhead Marketing have been selected to record an episode of Theraped
- Nov 25, 2022
- 3 min
HOW BLACK FRIDAY WENT FROM LOSS LEADER TO PROFIT LEADER
Black Friday has been the number one retail day for multiple decades in America, but it hasn’t always been that way for the mattress...
- Nov 18, 2022
- 4 min
HOW NOT TO OPTIMIZE YOUR WEBSITE FOR CONVERSION (and what to do instead)
There are a ton of silent costs and efforts required to winning with an e-commerce channel. Competition & access to advanced tools have...
- Nov 3, 2022
- 3 min
The Best Marketer in Mattress History?
For those that aren't following along with the World Series, Jim McIngvale (Mattress Mack), the owner of Gallery Furniture in Houston, TX an
- Oct 20, 2022
- 3 min
When Bedding Manufacturers Sell D2C?
There are pros and cons to both approaches. Selling directly to clients gives manufacturers more control over their product, but it also lim
- Oct 10, 2022
- 3 min
Should Mattress Retailers Support RSAs in Social Media Lead Gen? Pros, Cons & Best Practices
There are pros and cons to supporting RSAs social media lead generation. Mattress retailers should weigh these carefully before ...
- Oct 8, 2022
- 2 min
The Mattress Industry's New Hybrid...Image
The mattress industry is a highly competitive one, and it's not easy to make products stand out from a sea of others. Bedhead Marketing is..
- Oct 4, 2022
- 3 min
The Iron Triangle of Mattress Imagery: Good Fast & Cheap(er)
In business, the "Iron Triangle" dictates that the relationship between good, fast & cheap are linked and that you can always and only have
- Oct 2, 2022
- 4 min
Blockchain for the Mattress Industry: A Beginner's Guide
Blockchain is a digital ledger of transactions that creates a tamper-proof record of data and can be used to track the sourcing of...
- Sep 25, 2022
- 5 min
NFC For Mattress Retailers: The Future of Shopping for Sleep Products?
NFC For Mattress Retailers: The Future of Shopping for Sleep Products?
With the advent of near field communication (NFC), many industries..
- Sep 24, 2022
- 6 min
SHOPPING IN THE DARK: The Benefits of a More Transparent Mattress Industry
The language used to sell mattresses is often confusing and misleading. This can make it difficult for consumers to compare products...
- Sep 21, 2022
- 3 min
3 Signs You Have a Bad Bed Image
The fastest way to tank a product launch, get bad imagery. A picture is worth a thousand words, and when it comes to selling mattresses, tha
- Sep 20, 2022
- 3 min
Building a Beder Brand
A brand is more than just a logo or product. It's the totality of the customer's experience with your company, from their first interactions
- Sep 14, 2022
- 2 min
How to Make Your Bedding Products Stand Out Online
With so many bedding products on the market, it can be hard to make yours stand out. But don't worry, we're here to help! Here are a few tip
- Sep 12, 2022
- 3 min
How to Avoid the 5 Biggest Mistakes in Mattress Marketing
Marketing a mattress company can be a tricky proposition. You're selling a product that is expensive, personal, and not something that...
- Sep 9, 2022
- 4 min
The Dirty Secret of the Bedding Industry
The mattress industry has a dirty secret: it often inaccurately describes products in order to make them sound better than they are. At Bedh
- Sep 6, 2022
- 4 min
The Power of Social Media in the Bedding Industry
If you're in the business of selling bedding, then you know that social media can be a powerful tool to reach new customers and grow your bu
- Aug 31, 2022
- 3 min
Top 5 Marketing Trends for the Bedding Industry
The bedding industry is evolving at an alarming rate, both in-store and online. In order to remain competitive, mattress companies must adop
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