With so many bedding products on the market, it can be hard to make yours stand out. But don't worry, we're here to help! Here are a few tips on how to make your bedding products stand out online:
1. Use High-Quality Images
One of the best ways to make your bedding products stand out online is to use high-quality images. Make sure that your images are well-lit and show off your products in the best possible way. If you have a product that comes in multiple colors, it's a good idea to include photos of each color option. Bonus points if your images are interactive or have motion! This helps get much more attention as humans are hard-wired to detect motion.
What not to do: A Lifestyle Image shows the product being used by actors. Lifestyle shots help potential customers envision using your product in their own home, however they come at the risk of alienating a demographic of people who don't relate to the scene. Use Lifestyle images very strategically, do not over-invest in lifestyle images.
2. Write Compelling Product Descriptions
In addition to using high-quality images, you'll also want to write compelling product descriptions. Your product descriptions should be clear, concise, accurate and persuasive. Be sure to highlight the unique features of your product and why potential customers should choose your product over the competition. Comparisons can also help take some of the perceived risk out of buying from you. Avoid "mattress speak" when possible and use terms and verbiage that resonate to the end consumer.
What not to do: Do not over-embellish a product feature or benefit as it may risk downstream negative effects like poor ratings, increased customer service costs, higher returns, less repeat clients, complaints to the BBB, negative press, etc.
3. Utilize Video Content
If you really want to make your bedding products stand out online, utilize video content! A well-produced video can be a powerful marketing tool. A video allows you to showcase your products in a creative way and really tell your brand's story. If you don't have the budget for a professional video, no problem! You can easily create a short video with just your smartphone. Invest in very basic equipment like a tripod, lighting, green screen and wireless audio to increase the production value of your videos.
What not to do: Do not overspend on video production. Be very judicious with your video budget as high end produced videos often produce similar results to simply honest, simple, on-brand videos.
By following these simple tips, you can make your bedding products stand out online! Just remember to use high-quality images, write compelling product descriptions, and utilize video content. With a little effort, you'll be sure to make your mark in the bedding industry!