Grace Hopper an American computer scientist and United States Navy Admiral once said, "The most dangerous phrase in language is 'We've always done it this way'."
Bedhead Marketing has admittedly made people shift in their seats and get a little uncomfortable with some of the ideas we've presented. While highly advanced marketing companies storm the bedding category with the latest technologies and grab unprecedented market share, traditional retail is slower to adopt these practices.
It stands to reason, emerging mattress brands tend to be limited on resources while established retail executives are risk adverse as their careers are on the line. The incentive for a small company is much greater as compared to the danger of signing-off on something new if you manage a large retail operation.
Emerging company brand development modus operandi:
• Be Creative
• Try New Things (Experiment)
• Be Different
• Be Bold