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The Dirty Secret of the Bedding Industry
The mattress industry has a dirty secret: it often inaccurately describes products in order to make them sound better than they are. At Bedh


The Power of Social Media in the Bedding Industry
If you're in the business of selling bedding, then you know that social media can be a powerful tool to reach new customers and grow your bu


Top 5 Marketing Trends for the Bedding Industry
The bedding industry is evolving at an alarming rate, both in-store and online. In order to remain competitive, mattress companies must adop


How Virtual Reality is Impacting the Bedding Industry
Virtual Reality, or VR, is no longer just a figment of our imagination. It's a technology that's rapidly evolving and becoming more and more


Are Product Photos Killing Your Bedding Business?
Mattress photography may be too expensive, too time consuming and provide an incomplete picture of the product.


There are only 3 Ways to Win E-Commerce. Do you know them?
How to win e-commerce in the mattress industry


Building the Mattress Omni-channel: Pricing Model
Carmax disrupted an established market for the resale of used cars in 1993 when they rolled out their "No Haggle Pricing" model. The...


Getting Buyers: The Simple Way
Think about how much changes in a 5 year time frame in the mattress industry let alone almost a decade! Products, technology, materials, mes


How Scalability Interferes with Growth
AirBnB serves as a great case study for how to build a world-class product before focusing on scalability


What do Tortilla Chips have to do with the Mattress Industry?
The fight to swing the door has tested the lengths retailers will go to create compelling promotions.


Consumer Loyalty for the Mattress Industry
How is your mattress organization creating long-term brand evangelism?
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