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Mattress Products: Be Unique...or be Useful?


Magnetic Floating Bed by Janjaap Ruijssenaars

You've seen them before. Those unique mattress products that you just can't help but stare at in wonder. The question is, are they actually useful? In this blog post, we'll explore the difference between unique and useful mattress products to help you make a more informed decision the next time you're in the market for a new mattress.


So, what exactly is the difference between unique and useful mattress products? To put it simply, unique means one-of-a-kind while useful means practical and helpful. Sure, those unique mattress products may be eye-catching, but are they really going to do anything to improve the customer's ability to get a good night's sleep?


Useful products are, well, useful. They serve a purpose and they do so effectively. Unique products, on the other hand, may be eye-catching and different, but at the end of the day, they're not always practical.

To put it simply, people want a mattress that is going to give them a good night's sleep—not one that proclaims to solve a problem in a different way. Yes, unique mattresses products may proclaim to have unique features and innovation, but at the end of the day, people want something that is actually going to help them get a good night's rest.


Take mattresses with cooling technology, for example. If someone suffers from night sweats or lives in a hot climate, a cooling mattress can help you get more comfortable sleep. Another example of a useful mattress product is one with built-in lumbar support. For those with lower back pain, this type of mattress can help alleviate some of your discomfort so you can rest easy.


So if you are a manufacturer, do you focus on being unique or useful? If you are a retailer, are you bringing in products that have a buzz or that perform as advertised?

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