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Graphic Design for the Mattress Industry

Updated: Aug 22, 2022


GRAPHIC DESIGN FOR MATTRESS INDUSTRY
Photo realistic designs are flexible, fast, accurate, eco-friendly and cost-effective

Graphic design is an important aspect of the bedding industry. Mattresses, for example, need to be designed with both function and aesthetics in mind. In addition, they must be able to convey a sense of comfort and luxury. The best mattress designers use a combination of traditional and modern techniques to create photorealistic, 3D images that accurately capture the feel of the product. Retailers and bedding manufacturers also utilize 3D animation to bring the designs to life, allowing potential customers to see how the mattress will look and feel in their own home. By investing in quality graphic design, bedding companies can create products that stand out from the competition and appeal to a wide range of consumers.


However, it's often very difficult to explain mattress components to a graphics designer which is why companies have continued to rely on expensive photo shoots for their products.





THE IMPACT OF BAD DESIGN

eCommerce is a massive industry, and one that shows no signs of slowing down in the bedding category. In fact, eCommerce sales are expected to reach $4.5 trillion by 2021. With so much opportunity at stake, it's no surprise that businesses are constantly looking for ways to get ahead of the competition. Unfortunately, bad graphic design can actually have a negative impact on sales.


In the bedding industry, poor graphic design can give customers the wrong impression of a product and can immediately disqualify your product as a viable option. If a mattress website has low-quality images or confusing graphics, potential customers will likely move on to another site that offers a better user experience. The same is true for any eCommerce business; if your site isn't visually appealing, you're losing out on potential sales.


In today's competitive market, businesses need to do everything they can to stand out from the crowd. Investing in good graphic design is one way to ensure that your eCommerce site is making the best possible impression on potential customers.

Digibun
Digibuns are component shots that tell a story of the product's features

ACCURACY IS CRITICAL

In the world of bedding marketing, accuracy is key. Inaccurate images, whether they be of products or room settings, can make a company look unprofessional and cause customers to lose trust. This is especially true in the case of bedding graphics. Mattresses are often shown in silhouette, making it essential that the proportions and details are correct. Otherwise, the image will look distorted and make the product seem less desirable. Additionally, room settings must be accurately represented in order to give customers a realistic idea of how the bedding will look in their own home. Inexperienced graphic design companies may not have the knowledge or attention to detail necessary to create accurate images. As a result, it is important to choose a company with a proven track record of success in order to avoid any potential problems down the road.


HOW TO CHOOSE THE RIGHT DESIGNER

When it comes to choosing a graphic designer, experience counts. Ideally, you want someone who is experienced in the bedding industry and understands your products. They should be able to provide high quality examples of their work. In addition, they should be able to meet deadlines and work within your budget. By taking the time to find the right graphic designer, you can ensure that your bedding products will look their best.

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