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HOW NOT TO OPTIMIZE YOUR WEBSITE FOR CONVERSION (and what to do instead)
There are a ton of silent costs and efforts required to winning with an e-commerce channel. Competition & access to advanced tools have...

Brandon Bain
Nov 18, 20224 min read


The Best Marketer in Mattress History?
For those that aren't following along with the World Series, Jim McIngvale (Mattress Mack), the owner of Gallery Furniture in Houston, TX an

Brandon Bain
Nov 3, 20223 min read


When Bedding Manufacturers Sell D2C?
There are pros and cons to both approaches. Selling directly to clients gives manufacturers more control over their product, but it also lim

Brandon Bain
Oct 20, 20223 min read


Should Mattress Retailers Support RSAs in Social Media Lead Gen? Pros, Cons & Best Practices
There are pros and cons to supporting RSAs social media lead generation. Mattress retailers should weigh these carefully before ...

Brandon Bain
Oct 10, 20223 min read


The Mattress Industry's New Hybrid...Image
The mattress industry is a highly competitive one, and it's not easy to make products stand out from a sea of others. Bedhead Marketing is..

Brandon Bain
Oct 8, 20222 min read


The Iron Triangle of Mattress Imagery: Good Fast & Cheap(er)
In business, the "Iron Triangle" dictates that the relationship between good, fast & cheap are linked and that you can always and only have

Brandon Bain
Oct 4, 20224 min read


Blockchain for the Mattress Industry: A Beginner's Guide
Blockchain is a digital ledger of transactions that creates a tamper-proof record of data and can be used to track the sourcing of...

Brandon Bain
Oct 2, 20224 min read


NFC For Mattress Retailers: The Future of Shopping for Sleep Products?
NFC For Mattress Retailers: The Future of Shopping for Sleep Products?
With the advent of near field communication (NFC), many industries..

Brandon Bain
Sep 25, 20225 min read


SHOPPING IN THE DARK: The Benefits of a More Transparent Mattress Industry
The language used to sell mattresses is often confusing and misleading. This can make it difficult for consumers to compare products...

Brandon Bain
Sep 24, 20226 min read


3 Signs You Have a Bad Bed Image
The fastest way to tank a product launch, get bad imagery. A picture is worth a thousand words, and when it comes to selling mattresses, tha

Brandon Bain
Sep 21, 20223 min read


Building a Beder Brand
A brand is more than just a logo or product. It's the totality of the customer's experience with your company, from their first interactions

Brandon Bain
Sep 20, 20223 min read


From Sleeping on the Ground to Counting Sheep in Style: A Brief History of Mattresses
We've come a long way from sleeping on the ground. Here, we'll take a brief journey through the history of mattresses; from early humans to

Brandon Bain
Sep 18, 20222 min read


How the Canopy Bed Went From Functional to Fabulous
A canopy bed is a type of bed in which four poles are located at the corners of the bed and connected by a crosspiece at the top, creating a

Brandon Bain
Sep 18, 20222 min read


The Origin of the Phrase "Sleep Tight"
We've all heard the phrase "sleep tight" at some point in our lives. But have you ever stopped to think about where it comes from? Turns out

Brandon Bain
Sep 18, 20221 min read


Mattress Products: Be Unique...or be Useful?
You've seen them before. Those unique mattress products that you just can't help but stare at in wonder. The question is, are they actually

Brandon Bain
Sep 15, 20222 min read


How to Make Your Bedding Products Stand Out Online
With so many bedding products on the market, it can be hard to make yours stand out. But don't worry, we're here to help! Here are a few tip

Brandon Bain
Sep 14, 20222 min read


How to Avoid the 5 Biggest Mistakes in Mattress Marketing
Marketing a mattress company can be a tricky proposition. You're selling a product that is expensive, personal, and not something that...

Brandon Bain
Sep 12, 20223 min read


The Dirty Secret of the Bedding Industry
The mattress industry has a dirty secret: it often inaccurately describes products in order to make them sound better than they are. At Bedh

Brandon Bain
Sep 9, 20224 min read


The Power of Social Media in the Bedding Industry
If you're in the business of selling bedding, then you know that social media can be a powerful tool to reach new customers and grow your bu

Brandon Bain
Sep 6, 20224 min read


Top 5 Marketing Trends for the Bedding Industry
The bedding industry is evolving at an alarming rate, both in-store and online. In order to remain competitive, mattress companies must adop

Brandon Bain
Aug 31, 20223 min read

BEDHEAD
Waking up the bedding industry with high-impact digital experiences, strategic branding and immersive technology
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