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How Virtual Reality is Impacting the Bedding Industry
Virtual Reality, or VR, is no longer just a figment of our imagination. It's a technology that's rapidly evolving and becoming more and more

Brandon Bain
Aug 30, 20224 min read


Are Product Photos Killing Your Bedding Business?
Mattress photography may be too expensive, too time consuming and provide an incomplete picture of the product.

Brandon Bain
Aug 22, 20222 min read


Graphic Design for the Mattress Industry
How to find the best graphic design team for your mattress products.

Brandon Bain
Aug 17, 20222 min read


There are only 3 Ways to Win E-Commerce. Do you know them?
How to win e-commerce in the mattress industry

Brandon Bain
Mar 11, 20222 min read


The Most Dangerous Phrase in Your Business
How to innovate in the bedding industry

Brandon Bain
Mar 9, 20222 min read


Building the Mattress Omni-channel: Pricing Model
Carmax disrupted an established market for the resale of used cars in 1993 when they rolled out their "No Haggle Pricing" model. The...

Brandon Bain
Feb 22, 20222 min read


Getting Buyers: The Simple Way
Think about how much changes in a 5 year time frame in the mattress industry let alone almost a decade! Products, technology, materials, mes

Brandon Bain
Feb 15, 20222 min read


How Scalability Interferes with Growth
AirBnB serves as a great case study for how to build a world-class product before focusing on scalability

Brandon Bain
Feb 11, 20221 min read


What do Tortilla Chips have to do with the Mattress Industry?
The fight to swing the door has tested the lengths retailers will go to create compelling promotions.

Brandon Bain
Feb 10, 20222 min read


Consumer Loyalty for the Mattress Industry
How is your mattress organization creating long-term brand evangelism?

Brandon Bain
Jan 30, 20227 min read

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Waking up the bedding industry with high-impact digital experiences, strategic branding and immersive technology
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