SEO vs PPC in Your Mattress Business: The Ultimate Guide
Learn when, how and why to use PPC and SEO in your mattress business.
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WHICH BEST DESCRIBES YOUR BUSINESS?
A BEDHEAD BRANDS COMPANY
BEDDER BRANDS BUILT HERE
- 1 min
Bedhead Reviews: Sleep Summit 2023
Join the Bedhead crew where we recap all the highlights of the Sleep Summit 2023! Sleep Summit was created by The Fam as an effort to...
- 2 min
Bedhead Reviews ISPA Sustainability Conference
TLDR: Keep talking about Sustainability in your company for products and processes Making incremental changes can make a big difference...
- 1 min
2023 Vegas Summer Market Review
The Bedhead Team has recovered from Vegas Summer Market and shares their thoughts on what's new and interesting.
- 4 min
SHOULD YOU BE SELLING NATURAL?
The bedding industry is always looking for the "Next Big Thing" and it stands to reason; Retailers seek differentiation from their...
- 1 min
Win Vegas Summer Market!
Headed out to Vegas and ready to make the most of it? Check out the Bedhead Team's cheat codes!
- 2 min
The Bedhead 2023 Winter Vegas Market Review
The 2023 Winter Market in Vegas was an absolute success for many showing this year and officially "back".
- 2 min
Bedhead Team to Record Inside Track in Vegas
Brandon Bain (Founder/CEO) and Stephen Ferguson (Founder/President) of Bedhead Marketing have been selected to record an episode of Theraped
- 3 min
HOW BLACK FRIDAY WENT FROM LOSS LEADER TO PROFIT LEADER
Black Friday has been the number one retail day for multiple decades in America, but it hasn’t always been that way for the mattress...
- 4 min
HOW NOT TO OPTIMIZE YOUR WEBSITE FOR CONVERSION (and what to do instead)
There are a ton of silent costs and efforts required to winning with an e-commerce channel. Competition & access to advanced tools have...
- 3 min
The Best Marketer in Mattress History?
For those that aren't following along with the World Series, Jim McIngvale (Mattress Mack), the owner of Gallery Furniture in Houston, TX an
- 3 min
When Bedding Manufacturers Sell D2C?
There are pros and cons to both approaches. Selling directly to clients gives manufacturers more control over their product, but it also lim
- 3 min
Should Mattress Retailers Support RSAs in Social Media Lead Gen? Pros, Cons & Best Practices
There are pros and cons to supporting RSAs social media lead generation. Mattress retailers should weigh these carefully before ...
- 2 min
The Mattress Industry's New Hybrid...Image
The mattress industry is a highly competitive one, and it's not easy to make products stand out from a sea of others. Bedhead Marketing is..
- 3 min
The Iron Triangle of Mattress Imagery: Good Fast & Cheap(er)
In business, the "Iron Triangle" dictates that the relationship between good, fast & cheap are linked and that you can always and only have
- 4 min
Blockchain for the Mattress Industry: A Beginner's Guide
Blockchain is a digital ledger of transactions that creates a tamper-proof record of data and can be used to track the sourcing of...
- 5 min
NFC For Mattress Retailers: The Future of Shopping for Sleep Products?
NFC For Mattress Retailers: The Future of Shopping for Sleep Products?
With the advent of near field communication (NFC), many industries..
- 6 min
SHOPPING IN THE DARK: The Benefits of a More Transparent Mattress Industry
The language used to sell mattresses is often confusing and misleading. This can make it difficult for consumers to compare products...
- 3 min
3 Signs You Have a Bad Bed Image
The fastest way to tank a product launch, get bad imagery. A picture is worth a thousand words, and when it comes to selling mattresses, tha
- 3 min
Building a Beder Brand
A brand is more than just a logo or product. It's the totality of the customer's experience with your company, from their first interactions
- 2 min
From Sleeping on the Ground to Counting Sheep in Style: A Brief History of Mattresses
We've come a long way from sleeping on the ground. Here, we'll take a brief journey through the history of mattresses; from early humans to
- 2 min
How the Canopy Bed Went From Functional to Fabulous
A canopy bed is a type of bed in which four poles are located at the corners of the bed and connected by a crosspiece at the top, creating a
- 1 min
The Origin of the Phrase "Sleep Tight"
We've all heard the phrase "sleep tight" at some point in our lives. But have you ever stopped to think about where it comes from? Turns out
- 2 min
Mattress Products: Be Unique...or be Useful?
You've seen them before. Those unique mattress products that you just can't help but stare at in wonder. The question is, are they actually
- 2 min
How to Make Your Bedding Products Stand Out Online
With so many bedding products on the market, it can be hard to make yours stand out. But don't worry, we're here to help! Here are a few tip
- 3 min
How to Avoid the 5 Biggest Mistakes in Mattress Marketing
Marketing a mattress company can be a tricky proposition. You're selling a product that is expensive, personal, and not something that...
- 4 min
The Dirty Secret of the Bedding Industry
The mattress industry has a dirty secret: it often inaccurately describes products in order to make them sound better than they are. At Bedh
- 4 min
The Power of Social Media in the Bedding Industry
If you're in the business of selling bedding, then you know that social media can be a powerful tool to reach new customers and grow your bu
- 3 min
Top 5 Marketing Trends for the Bedding Industry
The bedding industry is evolving at an alarming rate, both in-store and online. In order to remain competitive, mattress companies must adop
- 4 min
How Virtual Reality is Impacting the Bedding Industry
Virtual Reality, or VR, is no longer just a figment of our imagination. It's a technology that's rapidly evolving and becoming more and more
- 2 min
Are Product Photos Killing Your Bedding Business?
Mattress photography may be too expensive, too time consuming and provide an incomplete picture of the product.
- 2 min
Graphic Design for the Mattress Industry
How to find the best graphic design team for your mattress products.
- 2 min
There are only 3 Ways to Win E-Commerce. Do you know them?
How to win e-commerce in the mattress industry
- 2 min
The Most Dangerous Phrase in Your Business
How to innovate in the bedding industry
- 1 min
Building the Mattress Omni-channel: Pricing Model
Carmax disrupted an established market for the resale of used cars in 1993 when they rolled out their "No Haggle Pricing" model. The...
- 2 min
Getting Buyers: The Simple Way
Think about how much changes in a 5 year time frame in the mattress industry let alone almost a decade! Products, technology, materials, mes
- 1 min
How Scalability Interferes with Growth
AirBnB serves as a great case study for how to build a world-class product before focusing on scalability
- 2 min
What do Tortilla Chips have to do with the Mattress Industry?
The fight to swing the door has tested the lengths retailers will go to create compelling promotions.
- 7 min
Consumer Loyalty for the Mattress Industry
How is your mattress organization creating long-term brand evangelism?
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